I confess that it seems like a unattractive doll. As a girl who grew up with the tender Nenuco, the decent Nancy and the adorable Barriguitas, the Bratz seems to me out of a Tarantino movie.
And I'm not the only one. This doll was designed in 2001 by Carter Bryant for MGA Entertainment and the president of the company found it horrifying, but his 11-year-old daughter loved it. With a very good business sense he decided to produce it, and he succeeded.
After 50 years of reign, Barbie ceded the throne to the Bratz. Neither are suitable models for women, but although anorexic, Barbie is provided. Instead the Bratz has a huge head, very thin body, lips extra-silicone, piercings, excess makeup and always dress as a lolita.
Then we will ask why Spain is the first European country in silicone prostheses, but tell me who you play with and ...
That values represent the bratz? For starters, they are not daughters to care for (because older girls no longer play moms) nor are they aspirational adult women like the Barbies, but the Bratz are like older sisters With unlimited credit card, Paris Hilton's sexual impudence (a bad example for childhood) and extreme hedonism.
According to a psychoanalyst, the success of such a sexualized doll has to do with the era in which we live where the model of the answering teenager. Girls do not want to mature, work, be mothers, but prolong adolescence.
That is to say, if with the generation of Nancy and Barbies the young Spaniards become independent in their thirties, what will happen to the Bratz generation?
And now seriously. The Bratz represent a model of lush, hollow and consumerist woman very consistent with our society of having and not of being. The problem is that TV and women's magazines support these messages from some dolls. And Eva already warned us also of sexist models in toys.
But for that we are the parents, to transmit values and guide the personality of the children so that they develop healthy emotional and creative aspects.
Anyway, children have already told us clearly in this fantastic video that they don't want to be like us and we can't reproach them much.
The problem is that they want to be something even worse!
